The significance of marketing in securing suitable occupants should be recognized by owners of rental properties. If you haven’t used them, virtual tours will lead you to a tremendous opportunity! Providing virtual tours of your rental homes to prospective tenants is a great method to show them what to expect before they ever set foot on the property. We’ll go over the advantages of using virtual tours for your rental property marketing and the reasons why every owner of a rental property should in the paragraphs that follow.
Virtual Tour Basics
A virtual tour is a computer-generated model of a rental home that allows prospective tenants to virtually explore the area. Virtual tours offer an immersive and comprehensive view of each room, in contrast to photographs that display the property from a restricted vantage point. In addition, virtual tours let potential tenants see how large rooms and other spaces would be as well as how their furniture will fit in the room.
Virtual tours of rental properties are favored by a significant number of tenants, according to recent research. According to data compiled by Zumper, more than 70% of tenants said they would be open to renting an apartment without physically seeing it as long as they could view it via a three-dimensional virtual tour.
Types of Virtual Tours
Virtual tours offer potential tenants an immersive experience by enabling them to examine your rental homes from any location without physically being there. In this manner, before they visit the property, they can check the space and decide if it meets their wants. 360-degree virtual tours, 3D virtual tours, and virtual reality tours are the three primary varieties of virtual excursions available.
1. 360-degree Virtual Tour: By combining multiple photos into one panoramic image, 360-degree virtual tours can be produced. These images provide prospective tenants with a comprehensive view of a room in a single panorama, enabling them to navigate by clicking and dragging. 360-degree virtual tours are a great choice for rental property owners who are new to using virtual tours because of how simple and affordable they are to create.
2. 3D Virtual Tour: Compared to a 360-degree virtual tour, a three-dimensional (or “true”) virtual tour offers a more immersive experience by letting prospective tenants explore the property as if they were in person. These tours are generated by capturing and piecing together numerous photographs of a rental property using specialized software. As a result of the substantial time and effort invested in generating outcomes of superior quality, three-dimensional virtual tours are predominantly employed for upscale rental properties.
3. Virtual Reality Tour: Taking a property tour through virtual reality (VR) is the newest and most interesting method. Prospective tenants can virtually investigate every nook and cranny of the property by donning a VR headset and virtually walking through it as if they were physically present. As virtual reality VR technology becomes more widely available, excursions that were previously uncommon are now becoming more commonplace.
The Benefits of Using Virtual Tours
Let’s examine some advantages of utilizing virtual tours for your rental property marketing now that we’ve covered the fundamentals of them.
• Convenience. The convenience factor is by far the biggest advantage of virtual tours. Renters who are interested in your properties can visit them without having to leave their homes or work schedules. Renters from outside the state or from abroad who need assistance setting up a time to come and have a physical tour of the home may particularly benefit from this.
• 24/7 Availability. Virtual tours are accessible seven days a week, twenty-four hours a day. This allows prospective occupants to schedule tours of your rental properties around their convenience, rather than having to accommodate your schedule.
• Increased Online Engagement. Also shown to boost engagement are virtual tours. Digital presence in search engines or SEO can be enhanced with virtual tours for your rental property. Incorporating a virtual tour into your property listing is an excellent method to enhance your search engine position as Google favors new and original material.
How to Optimize Your Virtual Tours
Given the aforementioned advantages of virtual tours, the following suggestions shall assist you in optimizing their utilization:
• Quality Matters. When it comes to virtual tours, quality counts. Avoid using low-resolution or grainy photos and instead use high-quality images and videos,. Utilize high-quality virtual tour content to increase prospective tenants’ awareness of your rental properties.
• Include a Call to Action. Conduct a call to action (CTA) in the concluding section of the virtual tour. Potential tenants are encouraged to take the next action, such as scheduling a showing or contacting you for more information, via a CTA, which can take the form of a statement or icon. Potential tenants are encouraged to take action and move closer to becoming actual tenants when a CTA is included.
With virtual tours, you can give prospective tenants a taste of your rental homes without requiring them to come in person. This is the ideal time to start using virtual tours in your rental property marketing if you haven’t already. Contact your local Real Property Management office today to learn more about incorporating virtual tours into your rental property marketing.
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